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還沒建行動版網站? Google Analytics告訴你流失了多少顧客!

來源:牧迪網頁設計 | 日期:2016-05-10 08:30:26 | 瀏覽次數:941

Is It Time For A Mobile Site? Check For Yourself In Google Analytics!

還沒建行動版網站? Google Analytics告訴你流失了多少顧客!

全球行動網路正在大規模的擴張,短短一年內流量就上升了81%,超越2000年足足有18倍之多! 根據預測,2015年後使用行動裝置上網的使用者人數,將會超越使用桌上型電腦的人數;到了2018年,智慧型手機將佔全球行動上網流量的66%。種種數據與預測顯示,使用者正在由傳統的上網模式轉向行動上網。換句話說,你的公司若不趕緊將網站優化為適合行動裝置使用的版本,等於每分每秒都在損失客戶與流量!

方法非常簡單,只要登入Google Analytics帳戶,將你的公司網站設定為追蹤目標,再於網頁中嵌入追蹤碼。一段時間後,由【報表Report】頁面的左邊操作列找到【目標對象Audience】,選擇其中的【行動裝置Mobile】,展開後再選擇【總覽Overview】──Google Analytics就會跑出一張報表,替你回答三大關鍵問題:

1. 此段時間內,有多少行動裝置使用者拜訪你的網站?
2. 在所有的網站訪客中,使用平板及智慧型手機的使用者佔多少百分比?
3. 行動裝置使用者的網站 “跳出率(bounce rate)”是多少?

什麼是跳出率? 跳出率對網站有何意義?
跳出率是指使用者僅瀏覽一個網頁就離開的情形,若報表中顯示行動裝置使用者的跳出率遠遠高於桌機使用者,那麼可能表示你的網站並未針對行動裝置進行優化,使行動裝置使用者瀏覽不便。此數據顯示出你的網站每天流失掉多少潛在顧客,而且僅僅是因為網站對行動裝置不夠友善,如此微不足道的原因! 看到這裡,是不是該為公司建置一個行動版網站了呢?
你的網站有多少流量來自行動裝置?

【攬客Acquisition】中【工作階段Sessions】的數據,記錄了某段時間內曾拜訪網站、使用服務的使用者,可透過【裝置類別Device Category】所顯示的數據,得知有多少訪客來自桌機、智慧行手機或平板,以及行動裝置拜訪網站的總流量為何。

舉例而言,由下圖的數據中,可看出來自智慧型手機的流量為38.44%;平板8.01%;總和為46.45%。

 

 

即便如此,許多公司依然深信傳統形式的網站就夠用了。很顯然的,這些公司低估了行動裝置使用者因介面不友善而“跳出”網站,會對企業帶來多嚴重的競爭劣勢! 更嚴重的是,根據統計約有48%的行動裝置使用者,認為一般公司若未針對行動裝置進行網站優化,是不重視自身業務的表現,甚至這其中一半以上的人,會因此不再對這間公司有任何興趣。再以使用者特性來看,行動裝置使用者平均每天在網路上分享資訊的次數,為桌上型電腦使用者的2倍! 如此一來,公司由於未針對行動裝置進行網站優化的負面評價,恐怕將迅雷不及掩耳得散播,並大量累積!

換句話說,此網站共有二分之一的流量來自行動裝置! 什麼?! 早在行動裝置流量超過10%時,就該趕緊建置行動版網站了! 別再觀望啦! 心動不如馬上「行動」!資料來源: business2community

Businesses that have not optimized their websites for mobile devices yet, can start counting losses.

We have been witnessing a vast expansion of the mobile network globally. Global mobile traffic increased by 81%1 over the previous year, exceeding 18 times1 the size of the entire global Internet in 2000! It is estimated that by 2015 more users will be accessing the Internet on mobile devices than on desktop computers. According to Cisco, by 2018 smartphones will have already accounted for 66%1 of global mobile traffic. As of now 77%4 of mobile searches take place with the desktop computer being available at hand. All this confirms that users are shifting away from standard solutions towards mobility.


Some business owners still believe their traditional website is entirely sufficient.

Data shows that they underestimate the consumer of the new type. 61%2 of mobile users will simply leave a website that is not optimized for viewing on their device and will move on to competition. What is worse, it seems that you can lose trust of smartphone and tablet owners only once. 48%2 of them treat the lack of a mobile site as neglecting the company’s own business and over a half of them2 lose interest in the company. Taking into account the fact that mobile users share information twice as eagerly as desktop users3, a negative opinion on your company may spread around the Internet faster than you think.

Still not sure whether you should have a mobile site? Check for yourself how many potential customers visit your business’s desktop website on mobile devices.

 

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You will find such information in the web analytics tool that you have been tracking your website with. We will show you how to do this in Google Analytics. It is dead easy. Sign in to your Google Analytics account and select your desktop website on the list of tracked sites. On the next page you will find the “Audience” category in the panel on the left side – expand “Mobile” and select “Overview”.

You will receive a report, which will help you answer three key questions:

  • How many users visited your website on mobile devices in a selected period?
  • How many percent of all visitors to your website are smartphone and tablet users?
  • What is the bounce rate for mobile users?

What is bounce rate and what does it mean to you?

Bounce rate is the number of users who leave your website after seeing only one page. If its value is significantly higher for smartphones (“mobile”) and tablets (“tablet”) than for desktop computers (“desktop”), it does not mean that the problem lies in your website. If desktop users stay on the site longer than mobile users, the problem lies in the fact that your website is not optimized for viewing on smartphones and tablets.
The bounce rate shows you the number of potential customers that you keep losing every day only because your website is not mobile friendly. The reason is too trivial for you to afford losses, isn’t it? If your bounce rate for smartphones and tablets noticeably exceeds the bounce rate for desktop computers, it is time for you to start a mobile version of your website.

 

image: http://cdn.business2community.com/wp-content/uploads/2014/10/21-600x265.png

 

How much of your website traffic comes from mobile devices?

The number of sessions recorded on your website is a number of visits during which users were actively using your service. You can check how many out of these visits were made from computers (“desktop”), how many from smartphones (“mobile”) and how many from tablets (“tablet”). You can also check what percentage of the total traffic on your website is mobile traffic. In the image above we can see that the traffic coming from smartphones – 21,21% and tablets – 3,92%, amount to 25,13% of the total website traffic. This means that every fourth potential customer of this company is a consumer of the new type. With mobile traffic above 10% you should no longer wait with starting a mobile version of your website.

Next time we will tell why it is worth to track your mobile website’s traffic separately and how to do it with Google Analytics. If you already have a dedicated mobile version of your business’s website, stay with us!

Sources:

Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2013-2018, February 2014, Cisco
What Users Want Most from Mobile Sites Today, September 2012, Google
Why Smart Social Marketers Think Mobile First Infographic, UnifiedSocial.com
Mobile Search Moments Study, March 2013, Google

This post was originally published on ActiveMobi.

Read more at http://www.business2community.com/digital-marketing/time-mobile-site-check-google-analytics-01026437#t20xY6lAjhRe3Tl7.99witter
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image: http://cdn.business2community.com/wp-content/uploads/2014/10/4-600x390.png

 

Businesses that have not optimized their websites for mobile devices yet, can start counting losses.

We have been witnessing a vast expansion of the mobile network globally. Global mobile traffic increased by 81%1 over the previous year, exceeding 18 times1 the size of the entire global Internet in 2000! It is estimated that by 2015 more users will be accessing the Internet on mobile devices than on desktop computers. According to Cisco, by 2018 smartphones will have already accounted for 66%1 of global mobile traffic. As of now 77%4 of mobile searches take place with the desktop computer being available at hand. All this confirms that users are shifting away from standard solutions towards mobility.

 

image: http://cdn2.business2community.com/wp-content/uploads/2014/10/mobile-traffic-stats-600x243.png

 

Some business owners still believe their traditional website is entirely sufficient.

Data shows that they underestimate the consumer of the new type. 61%2 of mobile users will simply leave a website that is not optimized for viewing on their device and will move on to competition. What is worse, it seems that you can lose trust of smartphone and tablet owners only once. 48%2 of them treat the lack of a mobile site as neglecting the company’s own business and over a half of them2 lose interest in the company. Taking into account the fact that mobile users share information twice as eagerly as desktop users3, a negative opinion on your company may spread around the Internet faster than you think.

Still not sure whether you should have a mobile site? Check for yourself how many potential customers visit your business’s desktop website on mobile devices.

 

image: http://cdn.business2community.com/wp-content/uploads/2014/10/5-200x600.png

 

Recommended for YouWebcast: Strategies, Tactics & Tools for Content Marketing in 2015

You will find such information in the web analytics tool that you have been tracking your website with. We will show you how to do this in Google Analytics. It is dead easy. Sign in to your Google Analytics account and select your desktop website on the list of tracked sites. On the next page you will find the “Audience” category in the panel on the left side – expand “Mobile” and select “Overview”.

You will receive a report, which will help you answer three key questions:

  • How many users visited your website on mobile devices in a selected period?
  • How many percent of all visitors to your website are smartphone and tablet users?
  • What is the bounce rate for mobile users?

What is bounce rate and what does it mean to you?

Bounce rate is the number of users who leave your website after seeing only one page. If its value is significantly higher for smartphones (“mobile”) and tablets (“tablet”) than for desktop computers (“desktop”), it does not mean that the problem lies in your website. If desktop users stay on the site longer than mobile users, the problem lies in the fact that your website is not optimized for viewing on smartphones and tablets.
The bounce rate shows you the number of potential customers that you keep losing every day only because your website is not mobile friendly. The reason is too trivial for you to afford losses, isn’t it? If your bounce rate for smartphones and tablets noticeably exceeds the bounce rate for desktop computers, it is time for you to start a mobile version of your website.

 

image: http://cdn.business2community.com/wp-content/uploads/2014/10/21-600x265.png

 

How much of your website traffic comes from mobile devices?

The number of sessions recorded on your website is a number of visits during which users were actively using your service. You can check how many out of these visits were made from computers (“desktop”), how many from smartphones (“mobile”) and how many from tablets (“tablet”). You can also check what percentage of the total traffic on your website is mobile traffic. In the image above we can see that the traffic coming from smartphones – 21,21% and tablets – 3,92%, amount to 25,13% of the total website traffic. This means that every fourth potential customer of this company is a consumer of the new type. With mobile traffic above 10% you should no longer wait with starting a mobile version of your website.

Next time we will tell why it is worth to track your mobile website’s traffic separately and how to do it with Google Analytics. If you already have a dedicated mobile version of your business’s website, stay with us!

Sources:

Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2013-2018, February 2014, Cisco
What Users Want Most from Mobile Sites Today, September 2012, Google
Why Smart Social Marketers Think Mobile First Infographic, UnifiedSocial.com
Mobile Search Moments Study, March 2013, Google

This post was originally published on ActiveMobi.

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